Five Reasons Agents Should Contract with Humana

June 16, 2021

As an agent, you likely want to work with carriers who do right by you and your clients. That’s what we strive to do here at Humana. We know how hard you work to cultivate leads and how much time you spend getting each client into the right plan or plans for their specific needs. We know the effort you put into post-enrollment customer service every day. Your success and your clients’ health and wellness are our success. We’re not just a carrier; we’re right here beside you on your journey. Here are five reasons Agents should contract with us.


Reason #1: Competitive compensation plus incentives and rewards

Rising rates

Humana offers increasingly competitive compensation rates for Agents like you. We generally pay the maximum commission rates allowable by the Centers for Medicare & Medicaid Services (CMS). Since 2014, our initial commission rates have increased 21% for MAPD—from $425 in 2014 to $539 in 2021—and 30% for PDP—$56 in 2014 to $81 in 2021. These amounts are based on Fair Market Value requirements set by CMS.

Please note, compensation is an estimated calculation based on the Humana Producer Partnership plan. Commission information varies by type of plan and by state and may be modified or discontinued by Humana at any time. Commissions are only paid as long as the member remains enrolled in a plan, and as long as the Agent is under contract with Humana and properly licensed, certified and appointed as required under state law or CMS guidance.

Because Agents like you deserve more than compensation

Humana’s Reach Rewards program for Partner Agents makes your everyday more rewarding. This program helps you stay energized and engaged by rewarding you for the things you already do like close a sale, use Humana’s online enrollment tools and participate in a training event. You’ll earn credits you can spend on direct mail campaigns in Humana’s Marketing Resource Center. As your points accumulate, you’ll get closer to unlocking AHIP certification reimbursement, professional coaching sessions or Google My Business page set up and other support. Be sure to see the Reach Rewards program for eligibility details and qualifying activities; terms and conditions subject to change.

When you contract with Humana, you get competitive compensation plus rewards for the things you already do each day. We power your purpose and your bottom line.


Reason #2: Humana’s plans and benefits

A national plan footprint

For plan year 2021, Humana offers MA plans in 84% of counties nationally.1 In addition to our national plan footprint, Humana crafts MA plans to meet a wide variety of Medicare beneficiary needs and make it easy to connect them with care that fits their lifestyle and their budget.

More $0 premiums and copays

For plan year 2021, 82% of Humana MA plans have unchanged or lowered premiums, 67% of plans have a $0 premium.3 Also, 89 Humana plans include a Part B giveback and 359 plans have a $0 primary care provider copayment.2 We aim to make premiums and copays affordable for our members so they can access the care they need and deserve.

Four star plans

Humana offers quality plans and exceptional customer service. Approximately 92% of Humana’s MA plans are rated 4 stars out of 5 stars and above for 2021.3 These rankings reflect our on-going commitment to quality care and improved health outcomes for our members.4

Plans that personalize healthcare

We recognize that no two people are the same. That’s why we’ve created plans to meet specific needs whether those needs are for Veterans, dual-eligible beneficiaries or Hispanic or Asian communities. For example, Humana’s Honor Plans may be a good fit for Veterans with VA benefits, though any eligible may enroll in an Honor Plan where available and Veterans may enroll in any eligible plan. Another example includes Humana’s Healthy Foods card, available on many but not all Humana Dual-Eligible Special Needs Plans (DSNPs).  It provides eligible members with a monthly allowance to buy nutritious groceries at participating retailers.

Benefits for healthy living

Benefits like SilverSneakers®, Go365, Humana Behavioral Health, transportation to and from the doctor and home-based health care like virtual and in-home visits on some plans help members maintain health and wellness. (Benefits vary by plan and market.)

At Humana, we know that growing your Book of Business is about having access to a robust suite of affordable plans with a variety of benefits. These plans and benefits can help members meet their needs while empowering them to live healthier and feel happier day in and day out.


Reason #3: Our provider network

Healthcare at home

Humana’s plan networks include a variety of providers, including home-based providers to help members maintain their health at home. In-network, home-based providers help remove barriers to care for members and transform the healthcare system for better patient outcomes, often at lower costs. Home-based care not only provides a more comfortable and convenient option members’care, it also allows care providers to observe and evaluate environmental factors in members’ homes such as medication bottles, fall risks, allergens and food insecurity.4

Serving those who served

In addition, Humana regularly teams up with community-based organizations like Veterans of Foreign Wars (VFW), American Veterans (AMVETS) and Disabled American Veterans (DAV) to support Veteran health and wellness through programs and sponsored events like Uniting to Combat Hunger, a campaign to raise awareness of and meals for Veterans experiencing food insecurity.

These home health and Veteran efforts are just a few of our many initiatives. When you work with Humana, you also have a chance to connect with and contribute to initiatives like these and those groups we team up with. We strive to help you find opportunities to expand your business-to-business network and enhance your connections in the community.


Reason #4: We help make healthcare more human

We’re on a mission to make healthcare more human, to put the care back in healthcare. We don’t settle for average. Instead, we strive to go above and beyond, whether that means offering plans that include benefits like at-home screening tests, helping to schedule members’ annual exams or transportation to and from the doctor. And it’s all to help make healthcare more personal, caring and simple.

When you contract with Humana, you can be confident that your clients have a health advocate who will strive to go that extra mile. We consider ourselves a partner in your clients’ health journey. The destination? Their improved wellness.


Reason #5: Agent support and training

We guide you to success

From your first certification through your hundredth enrollment, Humana is here to support you and your clients. We’ll help you develop your in-person and virtual sales approach for the Annual Election Period. We’ll help you navigate the Open Election Period. We’ll give you the tools you need to connect with your target audience potentially in their language of preference, whether that’s Spanish, Korean or Chinese. We provide you with pre-approved, ready-to-use, customizable assets in Humana’s Marketing Resource Center.

Local market support

Medicare plans, providers and prospects all have one thing in common: a local market. What matters in Augusta, Georgia, may be different from Austin, Texas, which could vary from Chicago, Illinois. That’s why we built local support teams who understand your market and can help you develop a traditional and/or digital lead-generation strategy that works for you.

Education and training that work as hard as you do

As an Agent, you never stop learning about new plans, new benefits, new lead tactics, new sales tools, new ways to serve clients. Humana’s educational resources and training events boost your knowledge and skills to help you grow your Book of Business sustainably and strategically. From national virtual events to local-market events, webinars to podcasts, playbooks to one-pagers, we’ve got the information to help you succeed.

Think you’re ready to join the Agents already contracted with Humana? We’re ready for you. Get started today.

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